The 2020 Census is less than one year away and the stakes for Kentucky could not be higher!
Every 10 years, the United States government conducts the Census — a national accounting of everyone living in every state. While the Census count itself isn’t doesn’t start until next year, NOW is the time to get informed, educated and motivated to help Kentucky get it's fair share!
What's at stake for Kentucky?
Did you know that Kentucky stands to lose $2,021 of federal funding per year for EACH PERSON not counted? Kentucky cannot afford to leave money on the table!
Federal Funds: Census data are used by public officials to distribute federal funds for programs like Title l and special education grants; foster care and child care grants; Section 8 housing vouchers; K-12 education; and Head Start/Early Start; SNAP and school lunch; spending on rebuilding roads, highways and bridges; and more. Ultimately, an inaccurate Census count means that hard-to-count populations will rely more heavily on nonprofit organizations for services.
Political Representation: Historically, the Census in Kentucky has missed many "hard-to-count populations" - disproportionate numbers of racial minorities, immigrants, young children and those living in poverty. This undercount leads to inequality in political influence, government funding and private-sector investment for these communities. The Census is vital to ensuring that our representational democracy is truly representational - determining the number of seats in Congress, boundaries for congressional and state house/senate districts and more.
Public Infrastructure: Government and businesses need census numbers to make good decisions on the location of schools, transportation and retail.
As trusted messengers for our respective constituencies, including our hard-to-count populations, Kentucky's nonprofits are in a unique position to be the difference makers to ensure a fair and accurate 2020 Census. Nonprofits:
are located in communities most at risk of being under counted (urban and rural).
maintain everyday contact and have trusting relationships with the communities they serve.
manage cultural sensitivities and language needs within their communities.
are driven by social missions strive to ensure their communities have access to the funds, services, representations, and physical and social infrastructure affected by the Census count.
are keenly aware of the negative impact an undercount will have on their communities, and that we will be left trying to make up for the shortfalls.
How can your organization engage?
Census outreach activities can be easily integrated into existing nonprofit services, programs, offices and resources without lots of additional investments of time and resources. KNN and our Coalition partners want to make it as easy as possible for you to help make sure everyone in Kentucky is counted in 2020! If you don't see a resource you need below or would like to connect with a Coalition partner targeting a specific hard-to-count community, please reach out and let us know - we'll connect you.
1. Learn the Basics on the Census with these Webinars and Events
Webinar Recording: The 2020 Census - Why Nonprofits Should Care & What You Can Do | Kentucky Nonprofit Network
Webinar Reccording: Counting Down to the 2020 Census: Community, Kids, Collaboration with Kentucky Youth Advocates, U.S. Census Bureau Kentucky Partnership Specialist and more! | Foundation for Healthy Kentucky
Where are the hard-to-count areas? This map will show you (you can zoom right in on specific neighborhoods)!
2. Participate in a local Complete Count Committee - locate a Committee near you and get engaged!
Click for a list of trained Complete Count Committees (select Kentucky from the drop down menu to customize the results)
Click for a list of committed Complete Count Committees (not yet trained)
Don't see a Complete Count Commitee in your community? You can partner with others to start your own - here's a toolkit! And this webinar recording has all the info you need! Click here to locate a KY Census Specialist for help (simply click on your county and the specialist's contact information will appear).
3. Bring others together to address the barriers to a complete count - host a Census Solutions Workshop!
- This quick webinar recording will provide all you need to know to host a workshop with others in your community to create solutions to ensure a complete count in your community. Click here to see the slides.
- And this Toolkit is a great resource too!
- Click here to locate a KY Census Specialist for help (simply click on your county and the specialist's contact information will appear).
4. Help raise awareness of the Census with social media art, downloadable flyers/posters, stickers and more! (More coming soon.)
- Downloadable flyer to help recruit other nonprofits to engage in Census outreach
- Downloadable posters to help you communicate with specific audiences - messaging focused on children, rural communities, health care, educators and more!
- Community Outreach Toolkit - quick, step-by-step resource for tailoring Census outreach efforts to those your serve
- Stickers - Print your organization's own stickers on Avery #94513 labels, or order a roll of stickers from your local printer.
Check out resources for specific hard-to-count populations/issues:
- Counting Young Children info
- Counting Young Children PDF flyer
- Census in Schools resources for teachers
- You Can Help Count KY Kids social media art - rectangular format & square format (Kentucky Youth Advocates)
- Dollars & Democracy social media art - rectangular format & square format (Kentucky Youth Advocates)
Housing & Transportation
- Renters Count flyer (Prevent Child Abuse Kentucky)
- Bus Riders Count flyer (Prevent Child Abuse Kentucky)
U.S. Census Bureau Resources:
U.S. Census Bureau main website
Click here to locate a KY Census Specialist for help (simply click on your county and the specialist's contact information will pop up).
- Census Resources from Count Me In KY 2020 Nonprofit Coalition Members:
Other Great Resources:
Nonprofits Count - excellent tools, checklists and more to make engaging in Census efforts easy from Nonprofit Vote
Census Counts - great tools, resources and more from Census Counts, including an FAQ on technology issues and an online pledge to be counted
Counting for Dollars - research, including Kentucky specific data, from George Washington University
Count All Kids Committee - a national campaign and resources focused on ensuring children are counted in the 2020 Census
National Council of Nonprofits - resources, links and policy information from the nation's largest network of nonprofits - the National Council is actively advocating nationally for a fair and accurate count
The Census Project - toolkits and more from a broad-based coalition of national, state, and local organizations that support an inclusive and accurate 2020 Census and American Community Survey (ACS) (the modern version of the census “long form”)
Counting for Dollars 2020: The Role of the Decennial Census in the Geographic Distribution of Federal Funds - reports and tables broken down by state from The George Washington University Institute of Public Policy
Special thanks to sponsors of our KY Nonprofits Count Initiative!